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"Ariento" Consortium


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Tradition of Florentine Silverware


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Florence today remembers the great silverware tradition, documented by conserved masterpieces in its museum and in its churches. It has once again become one of the world's silverware-producing capitals, not only for the quantity of the metal used, but also for the quality of its production. It is by virtue of this quality, moreover, that the tradition still lives, while its nobleness is witnessed by the inventiveness, and by the prestigious ability of the numerous silversmiths that work in Florentine firms.
This is still, as it was in the past, the true richness of the city: the capability to attract general attention to itself, thanks to the high standards that its entrepreneurs are capable of providing to a vast body of consumers. Buyers, now able to spend, due to the general improvement of economic conditions, although the trade has always been slightly disorientated by consumer choice. In order to first guarantee, even to a potential clientele, the excellence of the articles that are produced in Florence, many of the major companies in the sector built the consortium "Ariento-Company of Florentine Silversmiths". Using the model of the goldsmith associations of the past, the Arts that made Florence great, these entrepreneurs united to obtain maximum competitiveness, credit and trust, and to demonstrate their dignity as faithful heirs of an incomparable tradition. They created a type of treaty from different experiences, used to save specific agencies, and to contemporaneously enrich the entire offering of valuable products.


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